These day’s it’s probably very rare to see someone that doesn’t or hasn’t ever dyed their hair. For most, hair color is a regular step in their beauty maintenance, as is the upkeep involved in keeping the hair healthy after its been exposed to the harsh chemicals in hair dye such as ammonia or bleach. The chemicals associated with strong dyes are one of the many drawbacks associated with products that are the most effective in changing the color of our hair, and there hasn’t been a really safe alternative to those products pop up on the market—until now. L’Oreal recently released its first permanent (yes, permanent) Ammonia free hair dye called Inoa. Inoa, which is short for Innovation No Ammonia, promises to deliver all of the benefits of other permanent hair color without the harmful chemicals like Ammonia, all while leaving the hair soft and beautiful.
While Inoa certainly isn’t the first ammonia-free hair dye to hit the market, it may be the first to actually make a huge impact on the hair color industry. Salons around the world are beginning to offer the product as an alternative to ammonia hair color, and the results have been positive so far. What also sets Inoa apart from other ammonia free hair color is that its possibly the first truly permanent solution.
Previously, safer hair dyes usually meant a lot of upkeep or that they would only last a couple of weeks at maximum. Hair dyes like Manic Panic’s line of colorful and vegan products are certainly popular with anyone looking to add a fun, temporary pop of color to their hair but don’t last more than a few days. Inoa is truly permanent, and many are switching to the product as a source of permanent color during their regular salon visits.
Ammonia dyes are still much more powerful than any other hair color available in a salon, since the chemical allows a deeper bonding process for how the color soaks into each individual hair strand. Inoa, is the perfect solution for those looking to steer clear from chemicals, try a drastic new hair color or even color their hair for the first time. The product is safer to use with children or teens, so if your child wants to color their hair for the first time this is a wonderful product choice that won’t do much damage.
Inoa hair color will leave hair feeling softer and healthier than ammonia hair color because it has less harmful chemicals in the formula. The stylists at Aaron Emanuel can use Inoa in your next hair color appointment upon request, but many salons offer the product for just a little bit more than their more damaging alternatives.