Category Archives: Hair Straightening NYC Salon UES

How do Keratin Treatments to Straighten Hair work?

keratin-hair-straightening-treatment-salon-nyc-01Keratin hair straightening treatments are quickly becoming one of the most popular treatments offered at salons today because they give clients smooth, shiny, sexy hair for several months and cut back on styling time.  However, before deciding to have a keratin straightening treatment, it’s important to understand what keratin is and how the keratin treatment works.

What is Keratin?

Keratin is a basic protein building block found in the hair, nails, and skin of all mammals.  When the outer layer of keratin is damaged, as in the case of over processed/overworked hair, it affects the unprotected new cells beneath it resulting in dry hair, brittle nails, or cracked skin.

What is a Keratin Hair Straightening Treatment?

best-salon-keratin-treatments-process-explained-02Since keratin is used to straighten the hair in keratin treatments, the common misconception is that keratin is related to straight hair, however, this is not true.  During a keratin straightening treatment, a liquid solution is applied to strands of your hair to repair the damage done to the hair’s cuticle by infusing it with fortifying keratin.  The keratin hair straightening treatment, in turn, creates a barrier from heat, humidity, and environmental pollutants resulting in less frizziness & dryness and more shininess and softness!

Unlike perms or chemical relaxers, keratin hair straightening treatments are called “semi-permanent” relaxers because they don’t alter the disulphide bonds, which are bonds that give the hair elasticity and strength.  Therefore, depending on your hair’s texture, a keratin straightening treatment can last anywhere up to 3 to 4 months.

During the keratin hair straightening treatment process, that takes roughly 2 hours depending on the length of your hair, your hair stylist will start by shampooing your hair 3-4 times to remove any product build up to ensure your hair is able to absorb as much of the treatment solution as possible.  Then, they will apply a liquid keratin treatment product to your hair making sure each strand is saturated with the solution from root to tip.  After processing the treatment for about 20 minutes, your stylist will blow dry your hair on a low heat setting until completely dry.  Finally, they will section out your hair and flat iron it with a 450-degree flat iron to seal the hair cuticle with the keratin treatment product.

keratin-straightening-process-info-top-nyc-salon-03After your keratin hair straightening treatment, it’s important to note that the treatment should not be washed out from your hair immediately because the treatment takes time to work.  In fact, your hair must remain dry (meaning no sweaty Zumba classes, sitting in the sauna, or hair washing) for at least 48-72 hours after your treatment.  In addition, hair should not be tied up in a pony tail or pinned up to avoid creasing the hair.

When it is finally time to wash your hair, it is important that you use a high-quality, sodium sulfate-free shampoo, as recommended by your stylist, to maintain the smooth texture of your keratin straightened hair.  Also, it’s advised that you avoid chlorine at all cost.  Meaning no more swimming in chlorinated swimming pools!

If you suffer from skin disorders such as psoriasis or seborrheic dermatitis, we advise that you check in with your dermatologist before getting a keratin hair straightening treatment.

Ready for healthier, frizz-free, shiny hair that cuts your blow-drying time in half?  Contact us today to schedule an appointment with the best hair salon in NYC!

Aaron Emanuel Salon
307 East 77Th St. New York, NY 10075


Hair Straightening NYC Salon

Hair Straightening NYC Salon

top-nyc-salon-for-hair-straightening-curly-treatments-ues-02Sleek, straight hair is a style that’s come and gone for decades, ever since women were using clothing irons for hair straightening. Fortunately, the super simple style is back in again (and we have professional tools this time), as we’ve seen it on celebrities such as Kim Kardashian or supermodels like Bella Hadid in recent months. This look is perfect for those days in between shampoos when you want something a little nicer but low-effort, since dealing with hair on day two or even three of not being washed can be a little bit difficult. That being said, this look is so versatile it can also be created with root lifting shampoos that are meant to make the hair sleek and straight, despite being freshly cleaned.

Start straightening at home

Begin the look in your shower, where you’ll accommodate depending on your shampoo schedule. For freshly shampooed hair aim for a root-lifting product that will build necessary volume to avoid looking too flat. Condition the ends and pat your hair dry with a towel. Next, you’ll want to add a hair oil or heat protectant since you’ll be working with a hair straightener here. To add volume, use a round brush while you blow dry to lift the hair up and away from the root in small patches, giving your hair the opportunity to lift in targeted areas.

Straight hair irons


Once you’ve dried your hair, continue to section it off into small sections. Make each section just big enough to fit in your hair straightening tools but not too thick to get the most benefit out of your iron. All at the same time, run your round brush and then hair straightening tool through the section you’re working with a few times until the hair looks sleek and straight as desired. Iron as if you’re lifting the hair up and away from your head in order to not flatten the volume you just created with your hair dryer. Make sure to pull the iron completely through, ending at the ends of your hair to assure that it’s all been straightened correctly.

Straight hair with hair spray

Once you’ve finished going through each segment of hair with your hair straightening tool, finish the look off by using hairspray all around the head to hold the look together, and complete it with a finishing crème on the ends to assure they stay as sleek as your roots throughout the day.

Our stylists at Aaron Emanuel are experts at hair straightening and can give you the perfect sleek look you’re looking for with a styling appointment.